Located in the lush green Munster region of Ireland, Dairygold is a family-owned company that offers quality assured cheese and dairy ingredients. With three powerful divisions to drive their success – Farmers, Business Operations, and Marketing & Sales – they are able to offer full traceability from start to finish as well as unrivalled product excellence for clients around the world.
The Challenge
Dairygold’s CRM system was developed to help the Co-Operative better communicate with their customers and suppliers. The previous process of paper records meant that Dairygold relied on field staff returning to offices which slowed down communication.
The Solution
Dairygold is one of the leading dairy processing companies in Ireland. They have recently implemented a Customer Relationship Management system from Ergo that has helped them to gain access to up-to-date information on farmers, their needs and preferences. With this new technology Dairygold can now better meet customer demands while continuing with its nationwide expansion plans.
“CRM allows us to improve the service and support we provide to our member owned and controlled supplier base. It has helped to increase customer satisfaction levels and to strengthen our relationships with farmers”
Dairygold has found an easy and cost effective way to work with customers, suppliers, and staff in remote areas through Ergo’s CRM solution. Dairygold can upload any information from anywhere they want (e.g., a farmer’s field) by their own employees at the touch of a button on their handheld devices or laptops–no matter where they are located!
Via: ErgoGroup.ie
